Fiama

Uplifting Moods Through Skincare & Wellness

Overview: Fiama, a brand synonymous with mood upliftment through skincare, took its commitment to well-being a step further by supporting subsidized therapy. The campaign centred around the understanding that stress affects everyone, often manifesting on the skin, causing dullness, dryness, and irritation. Fiama aimed to not only provide skincare solutions but also address mental wellness, blending the two in a holistic campaign.

Objective: To create engaging magazine ads and banner designs that emphasize Fiama's dual focus on skincare and mental wellness, positioning their shower gels and gel bars as solutions that cater to both physical and emotional needs.

Design Approach: The designs highlighted the refreshing and rejuvenating qualities of Fiama’s shower gels and gel bars. The visuals captured the essence of upliftment, using vibrant colors and fluid imagery that evoked feelings of freshness and calm. The messaging subtly incorporated Fiama's new initiative of supporting subsidized therapy, portraying the brand as a partner in both skincare and emotional care.

Outcome: The ads and banners effectively communicated Fiama’s message of holistic well-being. They reinforced the brand's dedication to innovation, not only in skincare but also in addressing the growing need for mental health support, ultimately connecting with consumers on a deeper, more meaningful level.