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Fingertips Educations
Project type
Branding & Identity | Meta Creatives & Ads
Overview:
Fingertips Educations is an abacus learning company for children aged 4-14. They needed a playful and vibrant brand identity that appealed to kids while also building trust with parents.
Scope:
I worked on the complete branding, including:
• Logo design
• Social media creatives
• Print materials
• Merchandising
Design Approach:
The design direction embraced a bright, bold color palette to convey energy and fun. The branding was consistent across all platforms, from social media to printed materials and merchandise, making it easily recognizable. Playful illustrations and child-friendly typography brought a sense of joy to the learning experience while maintaining professionalism.
Outcome:
The consistent, colorful branding helped Fingertips stand out in the competitive educational market. Increased recognition and engagement on social media contributed to stronger brand recall, and the overall look reinforced the company’s image as a fun yet trustworthy learning partner for kids and parents alike.
