Jupiter Money

Elevating Jupiter Money's Brand and Product Experience

Overview
As a Senior Brand Designer at Jupiter Money, I collaborated with a talented team of graphic designers, illustrators, and motion designers to create a seamless brand and product experience. Jupiter Money, a 100% digital banking app, simplifies financial management by offering everything from instant bank account creation to real-time rewards. Our goal was to ensure that both the marketing and product sides communicated this simplicity, transparency, and instant gratification effectively.

Challenges
Unifying Marketing & Product Design: The primary challenge was maintaining a consistent and recognizable brand across both product and marketing platforms. Ensuring that the app’s UX/UI design mirrored the marketing messages was crucial to building trust and clarity for the users.

Conveying Simplicity: Jupiter Money’s biggest advantage is its effortless and fast banking services. Our task was to communicate this "speed and simplicity" visually while making sure that everything from iconography to messaging reflected ease of use.

Building Trust with Transparency: Banking products often come with hidden fees and complex terms. We needed to establish Jupiter Money as the go-to app for no hidden fees or charges, creating an inviting visual narrative that emphasized transparency.

Solutions
Design Language Consistency: We developed a design system that kept the visual language consistent across the board. From marketing materials to in-app designs, we ensured that every touchpoint reflected Jupiter’s core values—simplicity, speed, and transparency. This involved creating visual elements like custom illustrations and iconography that resonated with the brand’s fresh and digital-first identity.

Interactive Product Design: On the product side, I worked closely with the UI/UX teams to design intuitive user flows. We created simple, engaging visuals that helped users navigate financial services like actionable insights, tracking their wealth through the Networth feature, or managing savings in Pots. We ensured that design principles centered around user ease, keeping the interface clean and minimal.

Motion Design for User Engagement: To emphasize real-time rewards and instant gratification, our team created captivating motion graphics. These were employed both in marketing campaigns and in-app, particularly for moments like redeeming rewards or achieving savings milestones. This added a dynamic layer of interaction and satisfaction for users.

Storytelling in Marketing Campaigns: On the marketing side, we crafted campaigns that highlighted key features like "banking in a flash" and "honest rewards." We used storytelling, with a playful yet authoritative tone, to demonstrate how Jupiter Money could fit seamlessly into the lives of users, whether they were saving for their future or redeeming rewards.

Results
Increased User Engagement: Our design improvements contributed to a noticeable uptick in user engagement, especially with features like actionable insights and real-time rewards. The simplicity of the product resonated with users, leading to higher adoption rates.
Brand Consistency Across Touchpoints: By unifying the marketing and product designs, we created a cohesive experience that built trust and satisfaction. Users reported feeling more confident using the app, thanks to the clear and consistent branding.

Positive Customer Feedback: Jupiter Money’s design overhaul led to overwhelmingly positive feedback. Users appreciated the transparency and simplicity of the app, which was a direct result of our team’s meticulous attention to brand messaging and visual design.