ZEE5

A captivating movie poster featuring an intense-looking character, text overlay, and dark tones for ZEE5 - A leading OTT platform offering diverse content across 12 languages, including movies, live TV, series, and children's programs.

Objective: The goal was to create compelling social media creatives that would engage and promote ZEE5's extensive movie catalogue across its wide-ranging audience. The platform is known for its diverse content library, and the challenge was to design eye-catching visuals that resonate with users in different languages and regions.

Approach: I developed vibrant and engaging social media creatives tailored to each movie’s unique essence, whether Bollywood blockbusters or regional cinema gems. The design strategy revolved around using dynamic visuals, bold typography, and culturally relevant elements to capture attention and evoke emotions. Key elements included cinematic posters, video snippets, and carousel posts that highlighted the storyline and key actors to drive user engagement.

Outcome: The creatives successfully amplified the reach of ZEE5's movie content, resulting in higher social media engagement and improved visibility across key markets. The designs helped reinforce ZEE5 as a go-to platform for diverse and rich entertainment.