Novology

Context
The therapeutics market is booming in developed nations and rapidly expanding in India. However, despite significant growth, the market remains fragmented with no leader. Consumers are increasingly seeking products that deliver proven EFFICACY, yet many new entrants in the field lack scientific credibility.

Novology, a brand under Unilever, is poised to capitalize on this demand. Co-created with dermatologists and backed by clinically proven and patented technologies, our products stand out in an overcrowded market. By leveraging Unilever’s robust scientific backing and Novology's cutting-edge innovation, we aim to position ourselves as the trusted authority in therapeutics.

Challenge
India’s therapeutic skincare market sees new entrants almost every month, yet few possess the scientific validation that consumers require. Novology faces the challenge of cutting through this clutter and differentiating itself as the market leader through proven efficacy.

Solution:
To address this, Novology is focused on three core brand personality traits:

• Expertise: Our products are backed by rigorous clinical testing and co-developed with dermatologists. This scientific rigour sets us apart in a crowded market.

• Pioneering: We push the boundaries of science, continuously innovating to offer consumers superior therapeutic solutions that are proven to work.

• Inspiring: Driven by empathy and efficacy, our mission is to help consumers achieve their skincare goals and create the future they envision.

Results
By highlighting our clinical research and patented technologies, Novology is successfully positioning itself as the voice of authority in India's therapeutics market. Our pioneering approach and deep expertise, supported by Unilever’s global leadership, provide consumers with the confidence they seek in a therapeutic skincare brand, allowing us to rise above competitors and take on a leadership role in this dynamic market.