L'Oréal Paris

Introduction:
L'Oréal Paris is a leading global beauty brand, recognized for its iconic slogan "Because you're worth it," which empowers individuals to embrace their worth. L'Oréal has also been a key advocate for social causes such as combating street harassment through their StandUp program.

Challenge:
L'Oréal needed to effectively communicate their ongoing support for empowerment, social impact, and beauty excellence through creative and engaging digital content, particularly for social media and their web and app banners.

My Scope of Work:
I created social media creatives and designed web and app banners that showcased L'Oréal’s beauty expertise while also supporting their empowering message. My work aligned with the brand’s initiatives, such as the StandUp program, and highlighted L'Oréal’s continued role in beauty and cinema as the official makeup artist for the Festival de Cannes.

Result:
The visually impactful campaigns amplified L'Oréal's presence on digital platforms, enhancing both its brand image and its advocacy efforts. The designs not only reinforced their message of empowerment but also captured the elegance and sophistication associated with the L'Oréal Paris brand.