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State Bank Of India
Project type
Marketing Collaterals
Overview:
State Bank of India (SBI), a Fortune 500 company and India’s most trusted bank, boasts over 200 years of heritage. As a public sector banking giant, SBI required cohesive and impactful communication materials to resonate with its broad customer base.
Approach:
Magazine Ads: Developed visually compelling ads that highlighted SBI’s legacy and wide range of financial services, targeting diverse audiences.
Brochures: Crafted informative and easy-to-navigate brochures that showcased SBI’s offerings, reinforcing trust and reliability.
Emailers: Designed targeted email campaigns to keep customers informed about new products and services, enhancing customer engagement.
Brand Book: Contributed to the brand book, ensuring consistency in visual and verbal identity across all platforms.
Outcome:
The comprehensive suite of materials strengthened SBI’s brand presence, maintained its reputation for trustworthiness, and effectively communicated its rich legacy to customers across various channels.
