Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
TATA Studi
Project type
Meta Creatives | Web banners | Ad Film
Tata Studi, a product of Tata ClassEdge, focuses on the science of learning to foster effective study habits. It aims to inspire students to become independent learners, using techniques backed by learning scientists.
Challenge:
Address concerns about students' concentration and mental fatigue from studying a single subject for too long.
Solution:
Introduced the "Interleaving" feature to help students switch between subjects, improving focus and preventing overload. Campaigns promoted this benefit with the hashtag #PadhneKaSahiTareeka.
Execution:
Developed initial social media creatives and intuitive UI screens to highlight Tata Studi's features and benefits.
